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Explore our web design case studies to see how we craft custom sites that look great, perform well, and drive serious results.
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Tricia Goyer VIP Day
About the Client
Tricia Goyer is a bestselling author, podcaster, and speaker who inspires readers through Christian fiction and nonfiction. She shares her journey of faith, family, and writing through her website and social media platforms.
SERVICE: VIP 2-Day Website Overhaul (Branding + Theme Redesign)
SYSTEM: Genesis → Kadence on WORDPRESS
The Challenge
Tricia’s existing website had been in place for over six years and was starting to look dated and inconsistent due to multiple virtual assistants (VAs) managing it without a cohesive branding strategy. Additionally, numerous unnecessary plugins had been added over time, slowing down the site and making updates difficult for her team.
- Outdated & Inconsistent Branding
- Difficult Website Management
- Cluttered Navigation & Unnecessary Plugins
BEFORE: “My website feels messy and hard to update. The branding is inconsistent, and my team struggles to make changes without help.”
AFTER: “Working with Karen to revamp my website was an absolute dream! From the very beginning, she made the process effortless and actually fun! We started with a mood board, where I shared my vision, my favorite styles, and the things that inspire me most. Somehow—like magic—Karen took all those ideas and transformed them into a stunning, cohesive design that feels so me!
~Tricia Goyer
Before/After SITE SPEED:
BEFORE REDESIGN
AFTER REDESIGN
Before/After SITE SPEED:
BEFORE LOGO REFRESH
AFTER LOGO REFRESH
SERVICE: VIP 2-Day Website Overhaul (Branding + Theme Redesign)
SYSTEM: Genesis → Kadence on WORDPRESS
The Solution
Over the course of two VIP days, I transformed Tricia’s branding and website with a modern, cohesive design and a streamlined, high-performing theme.
Day 1: Branding Refresh – New Logo & Graphics
- Design Goal: A modern, feminine look reflecting Tricia’s personal style and brand identity.
- Inspiration: Tricia shared ChatGPT-generated vision board images that helped refine her logo concept from the start.
- Branding Updates:
- New Color Palette – Shifted from purple, teal, and gold to a softer, inviting mix of sage green, orange, cream, and black.
- Typography Update – Replaced outdated fonts with a soft serif for titles and a matching sans-serif for body text, creating a harmonious and readable design.
Day 2: Website Overhaul – Theme Change & Optimization
- Switched from Genesis to Kadence – A flexible, easy-to-use theme that allows Tricia’s team to create and update pages without coding knowledge.
- Streamlined Navigation & Content Prioritization:
- Featured Courses More Prominently – Added a CTA button for courses at the top of the website.
- Revamped Navigation – Removed outdated homeschooling content and highlighted her courses, podcast, and shop.
- Performance Improvements:
- Speed Boost – GT Metrix grade improved from D (69%) → A (95%).
- Removed 8 Unnecessary Plugins – Eliminating bloat and optimizing site efficiency.
- Updated Page Layouts – Applied custom page templates and patterns from my Kadence library, significantly speeding up the redesign.
SERVICE: VIP 2-Day Website Overhaul (Branding + Theme Redesign)
SYSTEM: Genesis → Kadence on WORDPRESS
The Result
The transformation resulted in a more visually cohesive, user-friendly, and high-performing website that better serves Tricia and her audience.
Key Outcomes:
- Faster Page Load Times – Improved performance leads to a better user experience and SEO benefits.
- Easier Site Management – Tricia’s team can now update and create pages effortlessly without needing coding skills.
- Improved Branding Consistency – Cohesive visuals across her website, social media, and marketing materials.
- Increased Engagement – Early feedback indicates higher interaction with featured content like courses and podcasts.
Client’s Reaction:
For Branding: “Love it! My favorite colors and so much more me.”
For VIP Day: “Thank you! You are amazing!!!”
– Tricia Goyer
Saturate the World
About the Client
Saturate the World is a nonprofit organization that aims to spread the gospel in North America and beyond. The organization’s goal is to help people encounter Jesus in their everyday lives, whether at work, home, school, or play. Saturate the World partners with churches, individuals, and God to help people become disciples who can make other disciples.
SERVICE: Website redesign, Membership overhaul, Resource organization
SYSTEM: WORDPRESS
The Challenge
We designed and developed the very first Saturate website about 9 years ago – it was a super simple ministry site, with a few free resources. Over the course of the years, their ministry grew and they added a membership segment, courses, and a store to their website. The website became klunky and unmanageable because so many developers had worked on it – and the end users were frustrated because they could never find anything, and the unsubscribe rate was climbing. Not to mention that because the site was cobbled together by so many developers, it had become ridiculously slow and was using up so many server resources that it was costing them an extra $100 month in hosting fees. So our goal was to:
- Create an organized and easy to use resource section for members
- Create a “sneak preview” area for potential new members
- Clean up all old coding and remove shortcodes from pages
- Improve site speed issues and navigability
People have given us feedback that we have so many resources, it is difficult to navigate through all of them or know where to start.
We are so excited! This has been a long time coming – will be so wonderful to have a new site!
– Saturate
Before/After SITE SPEED:
BEFORE REDESIGN
AFTER REDESIGN
Before/After Resources:
BEFORE REDESIGN
AFTER REDESIGN
SERVICE: Website redesign, Membership overhaul, Resource organization
SYSTEM: WORDPRESS
The Solution
We systematically reviewed and eliminated unnecessary pages, reducing the total from 165 to approximately 55. Following this, we established a clean WordPress installation on a staging server and meticulously imported all forms, courses, membership data, user accounts, products, and page content from the previous website. We removed outdated code snippets and deprecated page builders, resulting in a fully redesigned website. The new site features clear calls to action, a well-organized resource section for ease of navigation, and a completely restructured user experience for Saturate end users.
Things we improved:
- Sitemap Organization and Restructuring
- Site Speed Improvement
- Navigation & Content Improvements
- Custom WordPress Website Design and Development
- Overall User Experience
SERVICE: Website redesign, Membership overhaul, Resource organization
SYSTEM: WORDPRESS
The Result
The improvements made to the Saturate website yielded significant enhancements in both functionality and user experience. By reorganizing and restructuring the sitemap, we ensured that content was logically arranged, making it easier for users to find relevant resources quickly. The site speed improvements we implemented resulted in faster load times, reducing bounce rates and increasing user engagement. Enhancing the navigation and content allowed for more intuitive browsing, guiding members seamlessly to the information they need.
The custom WordPress design and development provided a modern, responsive interface, further improving accessibility across devices. Overall, these updates led to a more efficient and enjoyable experience for members, driving higher satisfaction and increased site usage.
Client’s Reaction:
Our team has contracted with Karen on various website projects for almost 10 years, and we have zero desire to go to anyone else. She is professional, knowledgeable, and efficient, quickly providing help, support, and solutions with kindness and understanding. Karen takes the time to understand the goals of our organization and offers creative ideas around how we can achieve those goals through dynamic and compelling web design.
– Saturate
Brands
Lovingly created
Websites
Meticulously designed
Words
Carefully crafted
Christina Soontornvat
About the Client
Christina Soontornvat is an award-winning and bestselling author known for her diverse and captivating books for children and young adults. Her work spans various genres, including middle-grade novels, chapter books, and picture books. Christina’s storytelling often blends adventure, fantasy, and real-world themes, with a focus on cultural representation and social issues. She is particularly recognized for her books like “All Thirteen,” which chronicles the Thai cave rescue, and her middle-grade fantasy series.
SERVICE: Rebrand, Website redesign
SYSTEM: WORDPRESS
The Challenge
Christina contacted us for a rebrand and redesign of her old website. She felt her old website was a little too dark and had a clunky feel – aimed at kids and librarians, she said the science look wasn’t inviting enough. She felt it looked more like a repurposed Wordpress blog rather than a custom site. The fonts were too small, the landing page didn’t even communicate at a glance who she was and what she did. She wanted to do more to market herself, as opposed to pushing out one book at a time, and she wanted us to incorporate some of her heritage throughout the website. So our goal was to:
- Create a new brand and logo for her that appealed to a span of ages
- Incorporate her Thai and Texas heritage
- Design a fun and engaging website that is easy to navigate
- Improve site speed issues SEO
I think my website is the most important tool to communicate who I am and what I do, and my current website isn’t doing that.
– Christina Soontornvat
Before/After Home Page Design:
Home Page BEFORE
Home Page AFTER
Before/After BRAND:
Her Old Logo
New Vibrant author logo
the moodboard for her website
Site Speed
Site Speed Performanc
SERVICE: Rebrand, Website redesign
SYSTEM: WORDPRESS
The Solution
To solve Christina’s website challenges, we began by thoroughly assessing the existing design to identify areas for improvement. We focused on lightening the overall aesthetic and creating a more inviting and modern look.
To ensure the website appealed to a broad audience, we designed a new brand identity and logo that resonated with both children and adults. We incorporated Christina’s Thai and Texan heritage throughout the site to add a personal touch.
Additionally, we improved site functionality by enhancing readability, optimizing SEO, and increasing site speed, ensuring a smooth user experience.
SERVICE: Rebrand, Website redesign
SYSTEM: WORDPRESS
The Result
The rebrand and redesign of Christina Soontornvat’s website addressed several key issues she faced with her old site. The new design moved away from the dark, clunky feel, creating a bright, inviting aesthetic that appeals to both children and adults. The redesign also improved functionality, making the site easy to navigate while incorporating elements of Christina’s Thai and Texan heritage. The fonts were made more readable, the landing page now effectively communicates her identity and work, and the site is optimized for better speed and SEO, supporting her broader marketing goals.
Things we improved:
- Developed a cohesive brand identity that appeals to a wide audience, blending Christina’s cultural heritage with her professional image.
- Site Speed Improvement
- Custom WordPress Website Design and Development
- Overall User Experience
I think everything looks amazing!! You are a magician!
– Christina Soontornvat
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